Saving the Rhino World Rhino Day

World Rhino Day 2022

World Rhino Day is celebrated internationally on September 22nd each year in an effort to raise awareness about this critically endagered species and provide support in the fight against their extinction.

Rhinoceros are a critically endangered species. Poachers have taken the lives of well over 10,000 Rhinos in the last decade, leaving only ~26,000 total alive on the planet today. Rhinos are ‘megaherbivores’, a type of keystone species, meaning they help shape our environment and keep the ecosystem in balance. If the Rhino population goes extinct, the effects could be globally catastrophic.

Welgevonden Wildlife Protection Program

enChoice, Inc. has partnered with Welgevonden Game Reserve (WGR) to provide project management and technical support for the unique Welgevonden Wildlife Protection Program. This program aimed at using advanced technology including the Internet of Things (IoT), Artificial Intelligence (AI) and animal behavioral research to protect threatened species, in particular the Rhino, from devastating poaching threats. The project’s initial implementation is at the Welgevonden Game Reserve, located in the Limpopo Province of South Africa.

In celebration of World Rihno Day 2022, Francois Spruyt, Chairman of the Welgevonden Game Reserve, has shared an update on the recent status of the program -

Francois Spruyt

Chair of the Board
Welgevonden Game Reserve South Africa

"I am privileged to have an opportunity to comment on enChoice’s commemoration of World Rhino Day 2022. There was a time when the plight of rhinos and the terrible scourge of them being killed by poachers was front-page news. But other world events, from Covid to the war in the Ukraine, have overshadowed their sad story.

On this commemoration my message to you is that the situation remains gloomy. Some metrics may suggest that fewer rhinos are being poached, but in reality, the situation continues on a downward spiral. While the absolute number of rhinos killed by poachers has declined, the real metric, that of what proportion of the remaining rhinos are being killed, remains extremely alarming.

Some of you may be aware of the IoT-based system we at Welgevonden Game Reserve developed in collaboration with Wageningen University & Research in the Netherlands, IBM and others. The Proof of Concept of this system, designed to detect poachers with the use of sentinel animals, was hugely successful. After a delay during Covid restrictions, we are now hard at work in productionising this system. The aim is to prevent poaching with a system that will detect poachers long before they get close to a rhino. Proactive, rather than reactive.

A key partner in this implementation is enChoice, who significantly funds our IT operations and has offered additional support in other areas, such as project management. Without this kind of support, we could not get this done. On behalf of our rhinos and our people, thank you enChoice."

3 Ways to Get Involved on World Rhino Day 2022

Here are a few ways to get involved and support Rhino conservation on September 22nd, 2022:

1. Help Spread the Word

One of the best things we can do to help save Rhinos is to advocate for them through education. We’ve put together social media posts that are easy to copy/paste and share on all platforms to help spread awareness.

Don’t forget to tag us and/or use the World Rhino Day hashtags!

Click Here to Access Our Social Media Toolkit

2. Read The Crash of Rhinos by Ray Dearlove, enChoice's Advisor on Endangered Species

The title is a play on words. A ‘’crash’’ is the collective noun for rhinos, but it also describes the carnage wrought by poachers in Africa who have slaughtered more than 10,000 rhinos – three a day - in the past decade to feed the seemingly insatiable demand for rhino horn in some Asian countries. ‘’The Crash of Rhinos’’ traces the origin of the Australian Rhino Project to the present situation, with the team still working to relocate rhinos to Australia. It is an insightful, frustrating, humorous and humbling story that will make you laugh, cry and tear your hair out in exasperation.

Ray Dearlove

3. Stay Connected

Fill out the below form to join our mailing list and get updates on the Welgevonden Wildlife Protection Program and support oppourtunies.

We will be in touch with more information regarding support opportunities.